Philips, with its clinically proven range of sonic toothbrushes and a powered interproximal flossing device, has a natural affinity with the aims of the British Society of Periodontology and Implant Dentistry (BSP). So much so, the company has become the latest partner sponsors of the Society to help it to achieve more of its strategic objectives to promote public and professional awareness of periodontology and implant dentistry and to achieve its vision of 'Periodontal Health For A Better Life'.

Periodontists have recommended the Philips Sonicare brush to patients for over 30 years. It has a legacy of 119 independent researchers affiliated with 25 universities producing 60 published manuscripts and abstracts evaluating and attesting to Sonicare's superior performance. Its range of sonic toothbrushes has been clinically proven not only to reduce overall plaque and interproximal plaque, but also reduce gingival inflammation and probing depth during regular use over six months.

A recent six-month clinical study demonstrated that the Philips Sonicare was clinically proven to improve gingival health better than a manual toothbrush in patients with stage I/II periodontitis post non-surgical treatment (when used in combination with treatment and management by a dental professional).

Likewise, the company's new Power Flosser with its unique X-shaped nozzle creates four wide streams of water to remove up to 99.9% of plaque in treated areas (in an in vitro study, actual results may vary). The Quad Stream covers nine times more surface area and requires less technique than an oral irrigator with a single stream nozzle, for a faster, more effective and more comfortable clean versus manual floss (in Clean Mode).

For more evidence about the efficacy of Sonicare and the PowerFlosser visit https://go.nature.com/3VbI5I2.