We discuss the proposal by Sebens and Carroll to derive the Born rule in Everettian quantum mechanics from a principle they call ‘ESP-QM’. We argue that the proposal fails: ESP-QM is not, as Sebens and Carroll argue, a ‘less general version’ of an independently plausible principle, ESP, and can only be motivated by the empirical success of quantum mechanics, including use of the Born rule. Therefore, ESP-QM cannot have the status of a meta-theoretical principle of reasoning and provides no viable basis for deriving the Born rule.