Facial aesthetics have held a timeless allure for humanity, dating back to ancient civilizations (Bashour, 2006). In contemporary times, the pervasive influence of celebrities in our daily lives, portrayed through images and videos, in addition to intense globalization, have elevated them to the forefront of fashion and attractiveness standards (Iglesias-Linares et al., 2011). For many, a chosen celebrity becomes the benchmark for their idea of the ‘perfect aesthetic’ (Rekawek et al., 2021). What was once only achievable through surgical interventions, such as cosmetic procedures, can now be approached, to some extent, through non-surgical means, including dermal fillers. The advent of the internet and social media has further amplified the visibility of celebrities, turning them into ubiquitous figures. Consequently, there is a growing trend for individuals to seek procedures that promise to emulate the distinctive appearance of their chosen celebrities, underscoring the transformative power of aesthetic enhancements in the modern era.

In recent decades, technology has advanced by leaps and bounds. The internet is increasingly prevalent in households, autonomous vehicles are on the rise, processors are becoming more powerful and faster, and innovations are practically a daily occurrence. Amidst these developments, a technology that is not entirely new, but is currently a focal point of discussion, is artificial intelligence (AI). Following the emergence of ChatGPT, one of the most discussed and commented-upon topics revolves around the risks and benefits of AI (Grillo et al., 2023b). AI refers to the development of computer systems capable of performing tasks that typically require human intelligence, such as learning, reasoning, problem solving, and understanding natural language. The use of AI for repetitive, monotonous, or tedious tasks constitutes one of its niches. Among the advantages is the execution of these tasks without the interference of human psychological factors, in addition to the speed at which they are carried out.

While the assessment of facial attractiveness involves subjective judgment, the evaluation of facial proportions is an objective process (Rustemeyer et al., 2010). The primary purpose of this study was to employ AI to delve into the impact of frontal patterns on aesthetic canons in female celebrities, thereby proposing standardized criteria for attractive profiles aligned with reference points. With the overarching goal of exploring diverse races to discern variations and unique characteristics, this study aimed to contribute valuable insights into contemporary attractiveness standards.

The hypothesis driving this investigation posited that, through AI-driven analysis without human interference, discernible patterns will emerge, shedding light on the influence of frontal aesthetics on the perceived attractiveness of female celebrities. To achieve this, the specific aims involved leveraging AI to assess and compare facial proportions, angles, and symmetry among celebrities from different race backgrounds.