IJERPH, Vol. 20, Pages 480: Health Tourism—Subject of Scientific Research: A Literature Review and Cluster Analysis

Today’s lifestyle concept attracts constant interest from researchers around the world [71,72,73,74,75]. Its definition encompasses the whole range of an individual’s characteristic daily behaviors, which express his/her personality traits. The concept has strongly gained in popularity over recent years because of intense changes in two areas of human life: health and consumption of goods and services. As rightly noted in a number of studies, including by Han H. and Heung V., Kucukusta D., Song H. [76,77], respectively, currently, people can be observed to attach greater importance to their own safety and wellbeing when traveling and upon arrival at a holiday destination. This can be explained largely by the COVID-19 pandemic situation, which has certainly reinforced the changes in health habits related to the adherence to hygiene and sanitary standards at tourism destinations. Health behaviors mean those related to human health; the literature on the subject divides them into health-promoting and self-destructive actions. A number of researchers, including Hofer S., Honegger F., Hubeli J. and Hopkins L., Labonte R., Runnels V., Packer C. [78,79], respectively, emphasize that in order to discuss the changes in health-related behavior, it is necessary to gain in-depth knowledge of the underlying mechanisms. As there is growth in demand for diverse forms of health tourism (including medical tourism), there is also a restructuring of the tourism product offered. According to Białk-Wolf, A., Arent, M., Buziewicz, A. and Alejziak W. [27,80], respectively, many tourists today realize the positive role of physical activity. For a modern human, proper nutrition habits, a positive mental attitude (especially after the aggravation of the COVID-19 pandemic), reliable information, preventive healthcare, and physical activity itself play an important role in improving his/her living conditions. Hence, health behaviors are undoubtedly a major part of today’s human activity.In turn, another issue was addressed by Forgione DA, Smith PC.; Bagozzi, R. P., Gurhan-Canli, Z. and Priester, J. R.; Lam, T. and Hsu, C. H. C.; March, R. and Woodside, G. [81,82,83,84], respectively. who found that demand- and supply-side changes in today’s tourism market are driven by changes to the tourist’s purchasing behavior. According to them, there is change in the forms of travel organization; in the quality, duration, and frequency of traveling; and in the ways and forms of spending free time. Consumers increasingly often opt for leisure scenarios that involve physical activity. Many researchers also focused their attention on one more aspect. Namely, according to Hudson S., Xiang R.L.; Heather Hartwell, Alan Fyall, Cheryl Willis, Stephen Page, Adele Ladkin, Ann Hemingway; Allison Drinkert, Neha Singh; Ediansyah, Mts Arief, Mohammad Hamsal, Sri Bramantoro Abdinagoro; Yingru Li, Lin Liu, Jianguo Chen, Jiewen Zhang [85,86,87,88,89], respectively, despite society becoming increasingly aware of the importance of healthcare, there still is need for social education on how to take care of one’s health condition. In turn, Chihiro Morito and Sunildro LS Akoijam, Tabassum Khan [90,91], respectively, note that building adequate levels of awareness of one’s own health behaviors is of key importance, as it drives health-promoting attitudes. Health behavior is also related to a social and cultural context [91]. Culture has an impact on a number of aspects, including the standards of living and lifestyle of a community, how much they know about their health habits, and how they perceive their health [92,93,94]. The use of media in shaping health-promoting attitudes also plays an important role. The technological and technical development, combined with state-of-the-art social messengers, is what makes media an important stream of information, including about health. Hence, social campaigns ran on the TV, radio, FB, and Instagram are designed to make the information reach a wide audience [95,96,97,98,99].

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