The goal of the New England Journal of Medicine has always been to communicate the most important information in medicine and health care to providers and their patients. Traditionally, we’ve done this through, well, the Journal. For centuries, the printed page has been the major medium of medical communication, although for many of our readers, it has been supplanted by our website.

Increasingly, however, information is coming from new sources. Many physicians complement what they read in print or on the Web with other methods of learning. We want to meet them where they are and provide the same high quality of curated information in other media that we do in the Journal.

This is a path upon which we have already started. We have diversified our online offerings with Image Challenges, Interactive Medical Cases, and Research Summaries. We produce several audio features, including issue summaries, podcasts, and interviews. We have also used video as a communication medium, with instructional videos such as Videos in Clinical Medicine and discussions such as Perspective Roundtables. In addition, for the past decade, we have used Quick Take animated videos to describe the major findings of our research reports.

We now begin a new video series. Double Take videos are brief but more in-depth explorations of a subject. Our first topic is sickle cell anemia, which we examine in a video that presents patients’ experiences and the new choices patients face as treatment modalities multiply.1 Future videos will focus on other diseases, care delivery, and timely issues in medicine and society. Some will be available in two versions, one primarily for physicians and the other for patients. And formats will also vary, with live action, animation, and combinations of the two. But they all will have one thing in common — the thoughtfulness and care that we put into curating and presenting important information in health care. We hope you will find them engaging and valuable, and we welcome your feedback.