Academic blogging is now a widely used medium for scholarly communication. A substantial body of literature exists on the potential opportunities and challenges that blogging affords to scholars, yet the role of blog editors in facilitating research dissemination and public engagement remains largely overlooked. This paper draws on insights from the development of academic blogs by the London School of Economics between 2010 and 2020. It discusses the demands on blog editors and sets forth a framework for academic institutions and scholars to support editors in their efforts to realize the benefits of academic blogging.